Archive for November, 2010

Coolhunt Experience Economy #Uno


 Vittra Home Collection

What it is?
The new home of  Vitra’s Home Collection, has been covered widely by design media, and not in vain. It is a beautiful example of Jacques Herzog’s and Pierre de Meuron’s ability to take the ubiquitous stacked-houses concept and still make it look new, interesting and inviting.

Why its cool?
Vitra House is geared toward the general public, design-aware consumers who will appreciate the building as well as the Vitra products inside. The entire contraption appears both grandiose and intimate at the same time, with the gray exterior disguising the disheveled heap within the site, while the open glass-walled ends and stark, white interiors facilitate the presentation of residential-scale displays. Vitra House is the latest addition to the ever-expanding Vitra Campus that started as an industrial park with the manufacturing facilities.


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Coolhunt Experience Economy #Dos.

What it is?
Why its cool?

Coolhunt Experience Economy #Tres.


Victor & Rolf  ‘Deluxe Xmas Set’

What it is?
It is a christmas package of the fragrance “flowerbomb” from Victor & Rolf.

Why its cool?
It gives an extra feeling with christmas to give this deluxe christmas set to some one.
This luxury box contains the Eau de Parfum, Body Lotion and a miniature of an Eau de Parfum.

Coolhunt Experience Economy #Cuatro.


Starbucks. 

What it is?
The experience economy, showing what kind of value add experience can bring to products and services.

Why its cool?
Starbucks is a well understood example. The actual cost of producing the cup of coffee is just… well, close to nothing. The rest is value that we perceived from experience.