Archive for February, 2011

Sustainability #Uno.

Sustainability label

Labels provide information about sustainability to consumers so they can make informed choices, but there’s no standardization yet. Some companies, looking for a competitive edge, would do the labeling voluntarily. But retailers like Wal-Mart would standardize some of it, because they want to differentiate one type of product from the other.

The labels will break down into a few categories, with the first and most obvious being a carbon footprint. Secondly, retailers will always want a whole sustainability index measuring recycled content, what materials are used, how sustainable are the raw materials etc. Retailers like Wal-Mart are already devising these metrics – I’ve been working very closely with them on this. A third label is for food miles traveled- you’re already seeing Tesco doing this. This leaves it to customers to decide whether, all things being equal, they really want to buy the pound of lamb from New Zealand when they could buy one from Idaho.

So there will be a lot of different types of labels. Some will be confusing but over time various regulatory agencies will get involved. That’s where it helps to have this driven by retailers and not just companies.


Sustainability #Dos.


GreenGraffiti® is an environmentally friendly form of outdoor advertising with a clear message; clean is green. GreenGraffiti® is completely carbon neutral, is one of the first companies in the world to compensate for our water footprint and contributes in a unique way to a healthier environment. That is why we can say with a clear conscience: the more GreenGraffiti® the better.

With the help of a template and a high pressure water sprayer an advertising message is cleaned out of the dirt.
The result is a high impact message and a cleaner street.

I think its a great concept. The thing I liked about the website is that they say: Our website is powered by the wind.

The benefits of GreenGraffiti® what makes it even more cool:

  • sustainable communication media, completely carbon and water neutral
  • high impact, long reach, affordable
  • long lasting
  • targeted communication with your target market in their surroundings
  • free publicity opportunities
  • positive image for your brand
  • full service: from creation through execution

Sustainability #Tres.


Ecorooming doe je thuis, je gaat samen met vrienden of familie een dag samen in één ruimte van je huis doorbrengen. Op deze dag ga je proberen zo weinig mogelijk energie te gebruiken. Dit doe je door samen weg te kruipen op een lekkere plek, in je huis. Ecorooming kun je met iedereen doen met je vrienden, familie of met je geliefde. Vervolgens gaat het ecoroomen beginnen en sluit je je op in de Ecoroom! Sloffen uit de kast, kaarsjes aan en op naar een dag zonder energiegebruik en veel gezelligheid!

Ik vind dit cool omdat ecorooming enorm leuk en gezellig is. Het laat zien dat plezier veel meer te maken heeft met samen tijd doorbrengen dan domweg maar door te blijven consumeren in huis. Lekker hangen, kletsen, filmpjes kijken en drankjes drinken met je vrienden. Alles staat in het teken van zo laag mogelijk energieverbruik. Gebruik bijvoorbeeld een kaarsje of ledlampje, zet je mobiel uit, dikke sokken en een flink dekbed. De uitdaging is om zo weinig mogelijk energie te gebruiken.

Sustainability #Quattro.

The Sustainable City.

Today, the way ecology is being incorporated into architecture has evolved considerably.
Sustainable architecture, or green architecture, aims to minimize the negative impact of buildings on the environment by enhancing efficiency and moderating the use of materials, energy, and space.

Spewing carbon dioxide, generating masses of waste, and consuming alarming quantities of energy and water, our cities place a heavy burden on both the global environment and the local ecosystem.

Architecture itself has a tremendous impact on the environment.